It reminds me of a factoid that sales guru Chris Lytle taught years ago. It went something like this: The two most important occasions driving the purchase of a television are the Super Bowl and a divorce! With half of marriages ending in divorce, the growth of TV sales is secure.
Along these lines I am reminded that Omaha Steaks sells a disproportionate amount of its steaks and other delectable goodies around the end-of-year holidays—adding 3,000 temporary employees to its permanent compliment of 1800. Seeing this natural sales-producing period as an opportunity, the company re-focused its mission: "We deliver exceptional experiences that bring people together. Guaranteed." The company is leveraging its association to celebrating with family to something a person can create at will ... Holiday not necessary.
It must be working, the firm reports about a half-billion in sales.
Maybe health care should examine the relationship between elective procedures and sporting events. World Cup Facelifts Anyone?